Want to know the secret to having perfect brows? Johanna Tonentschuk is a Swedish make-up artist based in Stockholm that has been freelancing, working full time and teaching her own make-up classes throughout Sweden since graduating. Read on for her top tips and tricks, and find out what it's like to work in the beauty industry!
Name: Johanna Tonentschuk
Birthday: June 27th
Birthplace: Oskarshamn, Sweden
Interests: Travel, music and food
Favorite quote: "Don't let anyone with bad eyebrows tell you anything about life."
Who are you?
My name is Johanna Tonentschuk, and this summer I will turn 25 years old. I grew up in a small city in south Sweden called Oskarshamn. I moved to Sweden's capital Stockholm approximately five and a half years ago to work as a professional make-up artist.
When and how did you get into the beauty industy?
I have always liked everything beauty related. My mother works as a hairdresser, so I think some of my interest stems from there. When I started university it was obvious to me that I wanted to focus on programs related to make-up. After I graduated I moved to Stockholm and started to freelance. The freelance work included everything from shows, shoots, recordings and after a while I also worked as a freelancer for the makeup-brand PÜR. Four years ago I got a full-time job for PÜR and quit freelancing.
My work at PÜR involves using the brand to educate others. I run different kinds of make-up related courses and events all around in Sweden. We work closely with a hair-brand called Davines. I work as the lead make-up artist at their hair shows.
Which element of your job do you enjoy most?
The thing I like the most about my job is that I can be creative every day. I also appreciate all of the different type of people I get the chance to meet. Every person has their own skin type and face shape, which gives me new experiences and helps me grow as a make-up artist.
Johanna Approved Products:
What are some of the latest projects you have been working on?
My latest project was a show with the hair brand Davines. During this event I worked with the hairdressers and prepared everything for the show. We had many meetings about how the clothes, hair and make-up should be and which style we wanted to express. I prepared mood boards for the different teams that we would have. At this show we focused on the colors black, white and red.
Another one of my recent projects involves teaching a course on how to do bridal make-up. This is a course I do every year, and it is really popular. The trends change over the years, which means that I have to take the time to prepare a new course and plan out the make-up techniques I will be teaching. I also have to find models for the students to practice on.
What are your 3 beauty do’s and don’ts?
- Always use sun protection! It doesn’t mater if you're lying on the beach, or taking a trip in the city. If you don't use it, it's easier for you to get dark spots on your skin and age more quickly. Many people believe that they won't get tan if they use sun protection, but you actually get a nicer and healthier tan. I always make sure to use a foundation with SPF so I don't have to think about using one extra product.
- Never go to sleep with your make-up on! Always be careful to wash off all of your make-up before bedtime. What happens if you skip this step? Your pores may become clogged, which may lead to problems with acne and dry skin.
- Do you have tired eyes? Everyone wakes up with red and tired eyes sometimes. To make your eyes look alert you can use a light (preferably skin toned) eyeliner pen to line your waterline. This will make your eyes look bigger and more alert.
What has inspired you the most throughout your career?
I've been inspired by so much. I have been inspired by many people, but the thing that has inspired me the most is how we can use make-up to help people feel more beautiful and confident.
What is the biggest challenge a make-up artist has to face?
The biggest challenge is understanding the customer's preferences so they are satisfied. Sometimes they don’t even know what they want! So the biggest challenge is figuring this out together with the customer.
Thank you so much for your time!